iThinkWhat Inc. developed a mind reading headset for the iPhone

Objective. To determine:
• Product name
• Best market for product launch
• Advertising message
• Services offered to users

Strategy. iThinkWhat decided to eliminate guesswork and used

Result. After 6 weeks of testing iThinkWhat conclusively decided based on data, not hunches, to launch:
iMoo iPhone accessory
• Target young single professionals in NC and WA
“What’s on your mind?” campaign tagline
“Chemistry Meter” service

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